Manufacturing Celebrity W4

This week's reading explains some examples of how profit is generated from fame, specifically in the direction of individual influencer and online through social media. The general trend in entertainment profit seems to be influenced by the development of technology, this is highlighted in the reading's explanation that the advent of non-linear editing allowed reality show to become more popular and the way pioneers in generating profit through online fame like Ashton Kutcher and ad.ly attempted to monetize being famous online. Additionally, the accessibility of media creating tools such as cameras and video editing software also played a big part in the shift of entertainment profit from more traditional forms such as Sitcoms to newer mediums such as YouTube, Instagram, and in the reading example - Pratt and Montag selling their own photos.